Green Growth brands have announced that they have signed a DSW sales agreement for the sale of personal care products from cannabidiol (CBD) in selected DSW stores in the United States.
The products will be made from the brand Green Growth Seventh Sense, offering products filled with high-quality CBD at affordable prices such as muscle balances, body lotions, body cleansers, and foot creams. This step came after both companies participated in a successful testing phase last fall, selling Seventh Sense products to 10 selected DSW stores. In the first ten weeks, 74.4 percent of the goods on the shelves were sold, which exceeded expectations.
“DSW is the largest adult footwear dealer in North America,” said Peter Horvat, CEO of Green Growth Brands, in a statement. “They revolutionized the purchase of shoes and accessories, and we are delighted to have chosen a partnership with our company, which enables us to introduce a new product category to our customers.”
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“The agreement and deep relationship with DSW is the first step in our strategy of expanding the sales of personal care products through external partnerships, shopping centers, and through a growing number of stores and online,” he added.
As a leading footwear retailer, DSW is managing a portfolio of different concepts. The designer shoe store, its basic idea, has 515 stores in 44 countries. Also, accessories, including beauty and health products, are increasingly a company’s category and will continue to play an essential role in its growth strategy.
“We’ve seen recent changes in consumer behavior that accelerate retail change,” said Roger Rawlins, executive director of DSW Inc. “The widespread use of CBD products in North America is one of the best examples of such solutions for change, and we may no longer be satisfied with our Green Growth brand partnership and by introducing our products to our customers.”